September 11, 2013
For real estate developers in Miami’s ultra-luxury market, lavish amenities and exceptional services are required if they wish to attract super wealthy homebuyers. In the current market, developers can no longer just build a luxury condo tower; they have to provide services and amenities to make their project standout from others.
Mega-rich buyers gravitate towards turnkey residences, where the minutiae of daily living are provided. To cater to this clientele, developers are offering white-glove services. They are also providing the technology to access these services from anywhere in the world.
Extravagant amenities are similarly becoming commonplace in new exclusive buildings. The Porsche Design Tower Miami will include “auto elevators” to transport cars to private “sky garages” attached to individual condos. Zaha Hadid’s One Thousand Museum in downtown Miami will feature a rooftop helipad and a system to scent the building. One Ocean Miami Beach will have a professionally curated art collection.
So far, the developers’ plans seem to be working. This year, the number of properties selling for over 5 million dollars has increased over 24 percent. The number of 10 million dollar plus properties has increased 50 percent. As Miami developers continue to embrace the ultra-high-end lifestyle, homes are selling faster and new construction is thriving.
Source: Miami Today News
