ʮһ 25, 2013
Throughout South Florida, developers are attaching valuable art to their residential projects as a way to attract wealthy homebuyers to exclusive condominium developments. Driven by the success of Art Basel Miami Beach, developers are teaming up with renowned architects and art curators to appeal to art-savvy buyers.
South Florida buyers, especially Brazilians, Italians and Russians, find art an important aspect of real estate. For developers, art adds value to new projects. Mixing fine art and real estate is adding to the allure of Miami, which has steadily risen in international appeal among foreign investors looking to purchase real estate.
At Oceana Bal Harbour, two 10-foot Jeff Koons sculptures will adorn a massive breezeway at the luxury oceanfront building. Art will also play a vital role at Alan Faena’s Faena House and District. The Faena District is even set to include an arts center.
Developers are also recruiting "starchitects" to design high-end condo buildings. Zaha Hadid is currently working on One Thousand Museum in downtown Miami, and Herzog & de Meuron is designing Jade Signature in Sunny Isles Beach. Cultured buyers and art enthusiasts appreciate the distinctive features famed architects bring to their buildings, such as One Thousand Museum’s exoskeleton.
For more information on new condo developments in Miami, contact Niki Higgins at +1-888-242-4422.
Source: Miami Herald
(Pictured: Oceana Bal Harbour)
